According to @IntuitMachine on X, Google's AI pricing structure presents a strategic challenge for businesses integrating generative AI services. The thread highlights that Google's pay-per-use model for AI APIs and cloud-based AI tools can lead to unexpectedly high costs as usage scales, potentially locking companies into the Google Cloud ecosystem. For AI startups and enterprises, understanding these cost structures is crucial to avoid budget overruns and ensure long-term profitability. The anti-obvious cheatsheet advises businesses to benchmark workloads, evaluate open-source alternatives, and negotiate enterprise agreements before committing to large-scale AI deployments. This insight is increasingly relevant as more organizations seek scalable AI solutions while maintaining cost control and flexibility (Source: @IntuitMachine via X, Nov 23, 2025).